Strategies for Successful SMS or Mobile Text Marketing

Be Creative with Your Content

As a mobile text marker, you need to remember you are limited to 160 characters and will need to be able to get your message across as effectively as possible. In other words, your message has to be simple, succinct, and to the point. This provides you with an opportunity to get your creativity juices started by using abbreviations for SMS Marketing offered or product descriptions that will capture your targeted clients’ attention and spur them into action.

Select a Feature Rich Mobile Marketing Provider

While being creative, it may be necessary to add a subject line that will enable your customers to identify you. Not allSMS Marketing providers allow for this, so your company name may be included in the 160-character count. Shopping around may enable you to find providers that offer Sending ID and enables you to include your name or business name without compromising on space. That way, you have more room for your creative, eye catching, content that can be used as a call to action.

In addition to the Sender ID, your choice provider must also be able to provide you with the ability to send bulk text messaging to all your customers in your database as well as to monitor your campaign performance, giving you the opportunity to make changes if necessary.

Another plus to mobile SMS marketing is the fact that you only send instant messages to interested customers and to those who have requested them. In other words, your SMS Marketing campaign is permission-based, providing you better foundation for a successful marketing campaign and, of course, excellent return of investments in no time.


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